How it works

Three decisions shape the whole product. Each one costs us engagement metrics and each one is deliberate.

• One match at a time

  Why less is more when you are choosing a spouse, and the psychology behind the constraint.

• Values-based matching

  Shared values predict whether a marriage lasts. Attraction and shared hobbies do not. Here is how we weigh them.

• Verified identity

  Government ID required before anyone can be matched. Mandatory, not a badge you can buy.

• No swiping

  Swiping is built to keep you on the app, not to find you a spouse. So we removed it.